04. 09. 2010 - Ambo invests 21 million USD on expansion project
Ambo Mineral Water S.C., the bottler of the popular Ambo mineral water, on Thursday announced that it had undertaken a major expansion project on its mineral water manufacturing plant near Ambo town at the cost of 21 million dollars.
Ambo mineral water factory was established 80 years ago in Sekele locality near a hot spring 130 km west of Addis Ababa. The factory had dominated 85 percent of the mineral water market. The factory was nationalized in 1974 and it was partially privatized in 2008. An Ethiopian businessman, Tewodros Ashenafi, in partnership with South African brewery company, SABMiller bought the factory from the Ethiopian Privatization Agency two years ago. SABMiller and SouthWest Development, a company established and managed by Tewodros forged a joint venture company, Ambo Mineral Water S.C., with the Ethiopian government. The share company has 3,607,000 shares with a total par value of 300,607,000 birr.
The Ambo mineral water manufacturing plant had two lines which have a total production capacity of 14,000 per hour. The two old lines were renovated and another new line was installed. The new line alone has a production capacity of 24,000 bottles per hour.
04. 09. 2010 - Ambo launched a series of new products at Churchil Hotel
At a gala dinner party held at Churchil Hotel in Addis Ababa on Thursday, the company launched a series of new products. About nine bottled Ambo mineral water that vary in amount, gas content and packaging material were displayed. The water is bottled by glass and plastic bottles with attractive labels. The company displayed the old ambo “Ambo yetintu” and Ambo light, which is less carbonated (lower gas and sodium) content.
Board chairman of Ambo Mineral Water S.C., Tewodros Ashenafi, said that the company exports its products to the US, Australia, Djibouti, Yemen and Saudi Arabia, adding that the company, in collaboration with the Ethiopian Ministry of Foreign Affairs and Ethiopian embassies was looking for more foreign market. He acknowledged the assistance provided by the government to his company. Ambo is preparing to launch other new products which will have fruit flavors. The products which are in the pipeline are called Ambo &. These products are orange- apple- pineapple- and lemon flavored Ambo water.